{"id":185,"date":"2014-01-20T12:00:21","date_gmt":"2014-01-20T17:00:21","guid":{"rendered":"http:\/\/blog.moviele.com\/?p=185"},"modified":"2014-01-22T09:43:28","modified_gmt":"2014-01-22T14:43:28","slug":"type-tip-use-your-inside-voice","status":"publish","type":"post","link":"http:\/\/blog.moviele.com\/?p=185","title":{"rendered":"use your inside voice"},"content":{"rendered":"<p>DON&#8217;T WRITE IN ALL CAPS.<\/p>\n<p>Why? Well, yes, in email it looks like you&#8217;re shouting.<\/p>\n<p>But designwise, the ascenders and descenders (the parts of letters that stick up above or down below the baseline\u2014b, k, y, g, for example) help us read words by shape. With all caps, we have to identify nearly every letter.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/01\/ulc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-186\" style=\"margin-top: -24px; margin-bottom: 16px;\" alt=\"u&amp;lc\" src=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/01\/ulc.jpg\" width=\"716\" height=\"179\" srcset=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/01\/ulc.jpg 800w, http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/01\/ulc-300x75.jpg 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DON&#8217;T WRITE IN ALL CAPS. Why? Well, yes, in email it looks like you&#8217;re shouting. But designwise, the ascenders and descenders (the parts of letters that stick up above or down below the baseline\u2014b, k, y, g, for example) help us read words by shape. With all caps, we have to identify nearly every letter. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-type-tips"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185"}],"version-history":[{"count":7,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/185\/revisions"}],"predecessor-version":[{"id":227,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/185\/revisions\/227"}],"wp:attachment":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}