{"id":344,"date":"2014-03-13T11:02:41","date_gmt":"2014-03-13T16:02:41","guid":{"rendered":"http:\/\/blog.moviele.com\/?p=344"},"modified":"2016-03-17T18:56:13","modified_gmt":"2016-03-17T23:56:13","slug":"apostrophes-dont-swing-both-ways","status":"publish","type":"post","link":"http:\/\/blog.moviele.com\/?p=344","title":{"rendered":"apostrophes don&#8217;t swing both ways"},"content":{"rendered":"<p><em>[Headline appropriated from i love typography]<\/em><\/p>\n<p>An apostrophe is the same character as a closing single quotation mark.<br \/>\n<a href=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/this-is-an-apostrophe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-345 alignnone\" src=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/this-is-an-apostrophe.jpg\" alt=\"this is an apostrophe\" width=\"442\" height=\"118\" srcset=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/this-is-an-apostrophe.jpg 3700w, http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/this-is-an-apostrophe-300x81.jpg 300w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>Blame the &#8220;backwards&#8221; apostrophe on applications like Microsoft word that use an opening single quote where a word or term begins with an apostrophe, like \u2019til or \u201960s. The software incorrectly interprets the character as the start of a quotation. You will have to manually fix this. And when you do, the typographic gods will smile upon you.<\/p>\n<p><a href=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2016\/03\/not-an-apostrophe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-479\" src=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2016\/03\/not-an-apostrophe.jpg\" alt=\"\" width=\"422\" height=\"118\" \/><\/a><\/p>\n<p>Use an apostrophe for contractions, REGARDLESS of where in the word the missing letters fall.<\/p>\n<p><a href=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2016\/03\/rocknroll.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-478\" src=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2016\/03\/rocknroll.jpg\" alt=\"\" width=\"527\" height=\"172\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Using an apostrophe incorrectly can have dire consequences:<\/p>\n<p><a href=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/romney.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-365 alignnone\" src=\"http:\/\/blog.moviele.com\/wp-content\/uploads\/2014\/03\/romney.jpg\" alt=\"romney\" width=\"303\" height=\"118\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Headline appropriated from i love typography] An apostrophe is the same character as a closing single quotation mark. Blame the &#8220;backwards&#8221; apostrophe on applications like Microsoft word that use an opening single quote where a word or term begins with an apostrophe, like \u2019til or \u201960s. The software incorrectly interprets the character as the start [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-344","post","type-post","status-publish","format-standard","hentry","category-type-tips"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=344"}],"version-history":[{"count":10,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/344\/revisions"}],"predecessor-version":[{"id":347,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/344\/revisions\/347"}],"wp:attachment":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}