{"id":425,"date":"2014-04-09T09:06:13","date_gmt":"2014-04-09T14:06:13","guid":{"rendered":"http:\/\/blog.moviele.com\/?p=425"},"modified":"2014-04-09T09:12:07","modified_gmt":"2014-04-09T14:12:07","slug":"measure","status":"publish","type":"post","link":"http:\/\/blog.moviele.com\/?p=425","title":{"rendered":"measure"},"content":{"rendered":"<p>Measure = the number of characters (letters and spaces) in a line of type.<\/p>\n<p>If you&#8217;re hoping that a live person might actually read your writing, make it easy on them. A measure of more than 78 characters and your reader is likely to go watch an episode of &#8220;The Real Housewives of New Jersey&#8221; between lines.<\/p>\n<p>Here are the commandments from the bible of typography, <em>The Elements of Typographic Style<\/em>:<br \/>\n\u2022\u00a0\u00a0 \u00a045\u00a0to 75\u00a0characters is a good length for a single-column page<br \/>\n\u2022\u00a0\u00a0 \u00a066 characters is ideal<br \/>\n\u2022\u00a0\u00a0 \u00a0For multiple columns 40 to 50 characters is better<\/p>\n<p>This is, of course, dependent on your type size. Average size for a printed publication is 10 to 12 points.You would not want to write lines of text 60 characters long in 36-point type. The publication would be the size of your car.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measure = the number of characters (letters and spaces) in a line of type. If you&#8217;re hoping that a live person might actually read your writing, make it easy on them. A measure of more than 78 characters and your reader is likely to go watch an episode of &#8220;The Real Housewives of New Jersey&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","hentry","category-type-tips"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=425"}],"version-history":[{"count":4,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":435,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=\/wp\/v2\/posts\/425\/revisions\/435"}],"wp:attachment":[{"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.moviele.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}